This is your brain on wheat II

In the original Heart Scan Blog post, This is your brain on wheat, I discussed how opioid peptides (i.e., small proteins that act like opiates such as heroine or morphine) that result from digestion of wheat cause unique effects on the human brain, particularly addictive behaviors. I also briefly reviewed how elimination of wheat has been shown to reduce auditory hallucinations and other psychotic behaviors in a subset of people with paranoid schizophrenia.

These two phenomena, addictions and schizophrenia, are most likely the result of exorphins that cross the blood-brain barrier. Exorphins--exogenous morphine-like compounds--can be blocked by opiate-blocking drugs like naloxone and naltrexone. Naloxone is used in hospitals to reverse morphine or heroine overdoses; naltrexone is being repackaged into a weight loss drug, since blocking wheat-derived exorphins reduces appetite. (Yes: The USDA tells us to eat more wheat, the drug industry sells us the antidote.)

There's another way that wheat can affect the brain and nervous system: immune-activated damage.

This is similar to the effect seen in celiac. There's even overlap with some of the antibody markers used to diagnose celiac, like the anti-gliadin antibodies and the anti-endomysium antibodies.

The most common immune neurological syndrome consequent to wheat consumption is cerebellar ataxia, a condition in which an immune response causes damage to the Purkinje cells of the cerebellum, the portion of the brain responsible for balance and coordination. This results in stumbling, incoordination, incontinence, and eventually leads to reliance on a cane or walker and wearing a diaper. Average age of onset: 53 years. A shrunken, atrophied cerebellum can be seen on an MRI of the brain.

Problem: Most people with central nervous system damage caused by wheat do not have any intestinal symptoms, like diarrhea and abdominal pain, the sort of symptoms usually associated with celiac disease. It means the first sign of wheat-induced brain damage may be bumping into walls and wetting your pants.

Comments (24) -

  • LeonRover

    7/28/2010 9:18:57 PM |

    Being Irish an' all, my jeans will only allow me to thrive on a few spuds served with lashin's of butter an' onions and o' course sides of bacon and eggs washed down with Whiskey Go Leor, sometimes called The Juice o' the Barley.

    Minimal wheat.

  • Thrasymachus

    7/28/2010 10:35:34 PM |

    It only makes sense that there are vast numbers of people actually addicted to food, not metaphorically, but in the same way people are addicted to drugs and nicotine. A good start would be stop subsidizing this addiction, but since we have a government of the grain farmers, by the grain farmers, and for the grain farmers, that's not likely.

  • Anonymous

    7/29/2010 4:26:28 AM |

    Is wheat induced brain damage reversible, if one goes off wheat say at 50.?

  • Anonymous

    7/29/2010 5:34:31 AM |

    I would bet good money that this post will get more people off wheat than all your posts about wheat and heart disease combined!

  • Hans Keer

    7/29/2010 6:35:47 AM |

    You are totally right the devastating effects of wheat and its palls goes from gut to brain http://bit.ly/cAbZry VBR

  • Anonymous

    7/29/2010 10:22:18 AM |

    Dr. Davis

    As usual you are SPOT ON. exactly right with the symptoms and age. Just amazing all clinical symptoms described were seen by me in my father from 53 (stumbling and falling) to 58 (requiring help walking) to 60 (epilepsy hallucinations and fears)to 61 (bedridden) to 64 (last year November) death.

    Come to think, it was so simple to save him. It is just unreal.

  • Yogi Sinzapatos

    7/29/2010 3:55:16 PM |

    Sprouted wheat however is I believe extremely good for health.

  • Anonymous

    7/29/2010 3:59:26 PM |

    YOU HAVE DEFINITELY MADE YOUR POINT QUITE CLEAR.  NO NO MORE WHEAT.

    Does anyone how tequila is made?

  • lisa32989

    7/29/2010 6:16:37 PM |

    No wheat in tequila Smile

  • stop smoking help

    7/29/2010 9:05:39 PM |

    Is it time to join the bandwagon? No more drinking, no more smoking, no more wheat? Really, did I just write that? I have to say, I really enjoy my PB&J on whole grain wheat bread, as do my kids.

    Eating wheat is like apple pie and July 4th fireworks. How can we possibly do without and find a relatively cheap substitute? Is rice any good or is that a bad carb too?

    To eat healthy, is it just you need to eat organic and nonwheat foods and watch your carb-mix?

    Does it have to be this complicated? Has anyone written a book with easy to find, cheap/healthy ingredients that is easy to prepare in 30 minutes or less and feeds a family of 4?

    Right now, we're basically down to grilled chicken/fish/pork with steamed fresh brocolli/green beans and long-grain rice. That's pretty much all we eat anymore, with the occassional cheeseburger/steak indulgence.

  • Anonymous

    7/29/2010 9:38:25 PM |

    I started Low Dose Naltrexone 2 months ago to help with Autoimmune Disease.  I started at 1.5 and now am at 3.0
    I will increase to 4.5 in 2 weeks.

    I eliminated grains and dairy 1 month ago.

    I have lost 10 pounds.

    I could be as simple as the diet changes but I think more is going on.

    I have less pain which allows me to sleep through the night.
    I have more energy.
    I am more active and actually exercising.
    I am supplementing Vit. D and getting daily sun exposure (my Vit. D level was 41).
    My moods have greatly improved.

    Ironically, any time I have been prescribed an opiate pain medication, I have had severe allergic reactions.

    As far as the Neuro symptoms, I do have Meniere's complete with dizziness and vertigo.  So far I have not noticed any positive impact but still hopeful.

    Thanks Dr. Davis for all your information.

    J9

  • Anne

    7/30/2010 2:36:19 AM |

    "This results in stumbling, incoordination, incontinence, "

    I know you are right on. I was having mild ataxia and stress incontinence. Off gluten for 7 years and balance is better and no stress incontinence.

    This also affects dogs. My 12 year old cairn terrier was stumbling, falling over and urinating in her sleep. Got her off grains 2 years ago and she improved immediately.

  • Anonymous

    7/30/2010 4:35:39 AM |

    I can not say it enough times..............  Be healthy, not Paranoid.

    Dr. D emphasizes extremes for effect.  Do not fall into either side of the trap. Complacency nor paranoia.  informed decisions are critical for you and your family's well being

    Trevor

  • Anonymous

    7/30/2010 7:28:00 AM |

    i'd agree with Trevor as well.

    sourdough wheat (traditional preparation) and boiled raw milk go together.

    sourdoughing helps breakdown anti nutrients in wheat making the nutrients more bio available. Further Raw milk takes care of the rest by providing necessary enzymes (phystase etc) to digest wheat completely.

    pasteurized milk and wheat consumed without sourdoughing give both milk and wheat a bad name and will improve health when stopped simultaneously.

    traditional preparations eliminate such problems to a large extent.

  • Parag

    7/30/2010 9:55:55 AM |

    Celiac disease is a digestive disease that damages the small intestine and interferes with absorption of nutrients from food.  Is an inherited, autoimmune disease in which the lining of the small intestine is damaged from eating gluten and other proteins found in wheat, barley, rye, and possibly oats.
    celiac disease symptoms

  • Alex

    7/30/2010 10:48:56 AM |

    Sprouting wheat begins the process of breaking down gluten, but it is not a complete process. Same goes for fermenting. Making a suboptimal food less bad for you does not mean that food is now good for you.

    As for boiled raw milk, taking raw milk to a boil heats it to an even higher temperature than is done during regular, non-UHT pasteurization, and it keeps it at that high temperature for a much longer time than any commercial pasteurization process. Raw milk that's been pasteurized at home at a higher temperature for a much longer time is not somehow magically superior to commercially pasteurized milk.

  • Anonymous

    7/30/2010 2:51:05 PM |

    I'd personally like to see an experiment on sourdough whole wheat combined with boiled raw milk to see what Dr Davis notes. That should settle it.

    Alex share your experience rather than float around in clouds.

  • Anonymous

    7/30/2010 5:08:37 PM |

    Just out of curiosity, I would like to know what is the point of buying something raw (supposedly because "raw" holds more benefits) only to then get it home and cook it. Boiling raw milk, in my estimation, defeats the purpose of consuming raw milk. Boiling kills everything. I buy raw milk weekly and I drink it "raw." That's why I buy it.  
    Am I missing something? (serious question).

  • Alex

    7/30/2010 5:33:10 PM |

    Anonymous, I don't have acute gluten sensitivity, but I've read enough about gluten sensitivity to know that sprouting and fermentation are not 100% effective at making wheat a tolerable food for people with gluten sensitivity.

    Why cling desperately to consumption of a crap quality food when it's so much easier and simpler to just not eat it at all? One personal experience I can draw on is the addictive nature of wheat. I've been addicted to both tobacco and alcohol, but the most addiction-triggering image I can visualize in my mind is a loaf of locally made, crusty Italian bread. I think people cling to wheat consumption because it's addictive, plus it's deeply embedded in human culture.

  • Anonymous

    7/30/2010 5:45:51 PM |

    raw milk is a relatively new fad in usa while india is the highest wheat and milk consumer since hundreds of years. The way they consume raw milk, is, after boiling it and the way they consume whole wheat is after making sourdough.

    I personally consume raw milk without boiling but whats important is to understand the effects of consuming wheat and milk traditionally on health viz a viz consuming it in modern style.

  • Anonymous

    7/30/2010 6:15:05 PM |

    Alex wheat is sub optimal as are many other foods. the only complete food is milk, everything else is had in combination with a complementary food.

    Wheat is also not easy to avoid while its consumed traditionally  daily in the east, it is everywhere in its modern avatar in the west.

    its not a bad idea to figure out wheats' complement and how it works than declare wheat suboptimal and write it off.

  • Tommy

    7/30/2010 8:13:55 PM |

    I think that more than the problems wheat may cause for some, the problem is the amount of wheat we consume. Consuming the bulk of your calories from wheat (or grain) is a problem, even for those who don't have any existing conditions. Drinking beer all day or more than you should isn't good either but that doesn't mean that a beer here and there or even one per day is a big deal. For an alcoholic one beer is a bad thing but for the average person 1 or 2 isn't. For someone with a problem, wheat is bad; for the average person a little here and there in moderation isn't. There are a lot of things modern man eats that he didn't eat at one time. But then again, there are many things in life in general that modern man does that we didn't do years ago. We will always look to make things easier and in doing so compromise ourselves in some way. The best thing is to be educated enough to make good decisions but not get too carried away in either direction.
    Eating store bought chicken and meat tainted and chemically enhanced isn't good either. What does that do to us long term? What about our children. Eat less wheat and grains and avoid one illness but get another from mystery meat. So I guess we can't win no matter what we do. We can't get crazy, we just have to make good decisions.
    Middle of the road always seems like a good starting point.

  • Anonymous

    8/3/2010 2:59:12 AM |

    "The most common immune neurological syndrome consequent to wheat consumption is cerebellar ataxia"

    Where is the study or other reference that supports this statement? How common is this neurological syndrome in the American general population?

    Thank you.

  • elwiemo

    8/18/2010 10:43:52 PM |

    How exactly are the Purkinje cells damaged, and how specific is the effect to gluten/wheat?  What is your source for this?

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Drug industry "Deep Throat"

Drug industry "Deep Throat"

A Heart Scan Blog reader brought the following letter from a former pharmaceutical sales representative to congress to my attention.

Interesting excerpts:

As a former drug representative for Eli Lilly, I spent 20 months increasing the market share of my company’s drugs. I was recruited fresh from college with an eager desire to employ my degree in molecular biology and biochemistry. Shortly after my hiring, it became clearly apparent that a drug sale had much more to do with establishing personal relationships than it did with understanding the latest science. However, any doubts I held regarding the effectiveness of such methods were dispelled by the results of my persuasiveness and the financial rewards I received for my efforts. The latter also helped me rationalize the many ethically dubious situations I routinely encountered in my work. Upon my departure from the industry, I began working for the public’s health. Seven years later, as a result of my experiences and education I am more convinced than ever that the goals of the pharmaceutical industry often stand in direct conflict with the practice of ethical and responsible medicine. Nothing in my recent research causes me to believe that my experiences were anything but typical of the training and practice of the majority of drug reps plying their trade today.


“There’s a big bucket of money sitting in every [doctor’s] office.” – Michael Zubillaga, Astra Zeneca Regional Sales Director, Oncology


The majority of drug reps entering the work force today are young and attractive. The ranks of reps are replete with sexual icons: former cheerleaders, ex-military, models, athletes. Of course, as a sales job, the reps must be eloquent and convincing. Depending on the population, certain ethnicities are preferred either to make the rep distinct among other reps or to provide them with a cultural advantage in connecting with their clients. Noticeably lacking among most new reps is any significant scientific understanding. My personal case illustrates this point rather vividly: In my training class for Eli Lilly's elite neuroscience division, selling two products that constituted over 50% of the company's profits at the time, none of my 21 classmates nor our two trainers had any college level scientific education. In fact, that first day of training, I taught my class and my instructors the very basic but crucial process by which two nerve cells communicate with one another. It is very likely that the majority of my class couldn't explain the difference between a neuron and a neutron prior to sales school. While it's certainly a bonus to have a scientifically educated representative, it is far from a primary recruitment criterion. Youth is a much higher criterion for the sales position.

Sales representative trainers are almost always veteran sales representatives and consequently, much of the training they offer is implicit in the anecdotes they give. This informal training parallels the standard training offered by the industry and in many ways compliments it. It is tacitly accepted by management and perceived as the "real" training by many veteran sale representatives. Among the more dubious "unofficial" lessons a new rep learns are: how to manipulate an expense report to exceed the spending limit for important clients, how to use free samples to leverage sales, how to use friendship to foster an implied "quid pro quo" relationship, the importance of sexual tension, and how to maneuver yourself to becoming a necessity to an office or clinic.

The most troubling aspect of pharmaceutical sales is systematic befriending of our clients. In addition to the psychological profiling mentioned above, drug reps are taught to constantly be on the lookout for personal effects that will help us connect to our doctors. When entering an office for the first time, we nonchalantly survey it for clues to ingratiate ourselves with our client. Similarly, conversations are intentionally steered into the realm of personal details such as religion, family, or hobbies to acquire similar information. As a matter of training, we collect this data subtly. In the course of a conversation with clients, we may glean facts about their prescribing preferences, the dates of their children’s birthdays, where they were born, or what music they enjoy. Training encourages us to commit these details to memory just long enough to return to our cars and instantly type up a “call report” listing the details of our conversation. On a daily basis, we connect our computers to a central database that uploads the information we’ve acquired, allowing us to share it with our partner drug reps and company marketers. Subsequently, drug reps interweave pieces of conversation specifically tailored to appeal to their client drawn from personal information that wasn’t necessarily shared with them. For example, Dr. Jones will be nothing but grateful when I supply him with a cake celebrating his children’s birthday when, in fact, he told my partner (and not me) the birthdates several months prior in a personal conversation.


The writer's comments ring true: The relentless attention-grab of sales representatives, using clever tactics that include access to detailed records of physician prescribing habits, big smiles and eye-winking, are detailed perfectly.

There's nothing wrong with a business doing its job by marketing its products and services. What is so wrong about this picture is that one side is so well-equipped, heavily funded, with access to extraordinary resources that the other side (physicians) don't have. And the physicians aren't the victims--YOU are.

A middle-aged, receding hairline physician, faced with a 28-year old attractive woman asking all manner of ingratiating questions but knowing full well what she is doing, having strategized for weeks on how to manipulate the behavior of her "mark," is helpless.

Like the mortgage-backed security crisis, we've reached another phenomenon of crisis proportions. Direct-to-consumer drug advertising, drugs for non-conditions and well people, pinpoint marketing of drugs to physicians--it's all gone too far.

Personally, drug representatives are not welcome in my office. This generally prompts puzzled, followed by angry, looks from the representatives, often traveling with a district supervisor hoping to help polish their pitch. If patients didn't request free samples, the reps would not step foot in the office.

Comments (16) -

  • Anonymous

    6/18/2009 1:53:18 PM |

    It sounds like doctors need salesmen/women residence training!

    I used to be a purchaser for our family company and later a large multi-national food firm and what is written here rings true with my experience too.  Most of the sales people were young ladies, that would come to my office, asking all kinds of personal questions, wanting to get to know me better, taking me to meals, concerts, sometimes just calling me up to chat.  

    You have to realize that she/he is doing their job.  And you need to realize what your job is, which in my case was doing best for the company.  I suppose fortunately for me, my father was a salesman.  I had an idea of how the sales pitch works.  

    I wish more doctors thought as you do.  As you mention, as a patient I don't buy from the drug company reps.  I purchase what the doctor recommends.  That is where the buck should stop.

  • John

    6/18/2009 1:55:01 PM |

    I know this to be true, since I know a very beautiful young RN that got out of nursing to be a pharmaceutical rep.  She later got back in to nursing, when one of her clients (a Dr. at a medical spa) made her an offer she couldn't refuse!  She didn't stay with that job even a year though.  I'm sure you guess by that she is back in the pharmaceutical business!

    She told me that in my town of about 50 doctors, that only a couple of them would allow the reps to stop in.  Most of the doctors here are like you and do not welcome the reps.

    You can always tell which doctors go for this, because they will have a room full of samples and every kind of prescription drug poster imaginable hanging thoughout the office, especially in the exam rooms!

    As a patient, I find it really annoying to see almost as many reps waiting to see the Dr. as their are patients!  

    Everyone I know assumes that the doctors who welcome the reps do get something in return, and probably more than just a birthday cake.  I'm thinking free vacations for prescribing certain drugs.  

    Could that be possible?  No one will ever talk about the "benefits" a doctor receives for welcoming in the reps, but it sure would be interesting to know.

    Thanks for he very interesting "deep throat" post!

  • Get Primal

    6/18/2009 2:14:16 PM |

    Dr. Davis,

    I enjoy your blog very much, but there are a couple issues I'd like to follow up on.  Full disclosure, I am a medical device sales rep.

    The first issue is regarding a post a couple weeks ago regarding the greed of medical device companies.  You referenced the initial price of drug eluting stents versus the prices today.  There isn't an industry in the world that doesn't price their hot new technology at a premium.  As other competitors come to market the prices obviously come down due to the competitive matrix.  How much did your flat screen TV cost when it first came out versus what it could be purchased for today?  How about calculators?  Or anything else?  You can argue that we're talking about something much more important than TV's, and we are, but these corporations are not set up to help hospitals remain profitable.  They are responsible to their shareholders first and foremost.  Quoting the price per gram of stainless steel stents is clever (and I enjoyed seeing the numbers), but it doesn't even come close to telling the true story.  Do you have any idea how much money it takes to bring one of these stents to market?  Once it gets to market do you have any idea how much it costs to pay a massive team to support it?  I cannot speak for the pharmaceutical industry and reps as I do not work in that sector, but the medical device reps are a critical part of the equation and are a major cost to an organization.

    The other issue, which I found more entertaining than irritating, was regarding the helpless middle aged doctors.  Are you telling me than a balding, middle aged doctor should be expected to simply melt in front of an attractive 28 year old drug rep?  I would immediately lose all respect for one that did.

    Thanks for letting me vent, keep up the great work on the blog!

  • kris

    6/18/2009 3:02:15 PM |

    LoL, Dr Davis, come on, now don't be too hard on 28 years old good looking women?
    there must be a study out there which would show that having good looking people around you (male or female (LOL)) creates a competitive environment to look better which partly leads to paying attention to his or her's own body  which ultimately (hopefully)will lead to a gym close by?
    (although i got your point)
    No wonder the heading "Deep Throat" and the look of the Drug rep came in the same article.
    But point well taken. i will be smiling for years to come when  ever i hear from some body that they are Drug reps specially the good looking ones.
    i read some where that humor is the best medicine (although you have touched a real issue out there which is effecting all of our lives big time).

  • kris

    6/18/2009 3:12:11 PM |

    LoL
    Now come on Dr. davis, dont be too hard on the 28 years old good looking people? there must be study out there to prove that having good looking people around creates a competitive environment and leads one to pay attention to their own body which  ultimately (hopefully) leads them to a nearest GYM.
    (Although i got your point)
    No wonder the the line "Deep Throat" and "28 year old good looking" "hair line Doc" came in the same article but only a thyroid corrective human can put together all the pieces of a puzzle together.
    i believe in that above all, humor is the best medicine and this article will put smile on my face for years to come, when ever i see a good looking Rep.
    (you have touched an issue which is effecting all of us big time our health and our pockets, well done)

  • Charles R.

    6/18/2009 3:38:17 PM |

    Dr. Davis, I love your blog, and find your ideas an approach incredibly useful, and I despise the tactics of Big Pharma, but your conclusions here seem pretty ridiculous.

    Saying that a physician is "helpless" in the face of a good 28-year-old female salesperson is just silly. everything this letter describes is just Sales 101, and is the kind of thing taught in many industries to their salespeople.

    Any doctor succumbing to these kinds of tactics is choosing to do so, and is fully responsible for his/her actions. I have known a lot of physicians, and few of them struck me as being shrinking violets. In fact they were often pretty arrogant and quite convinced of their own superior knowledge. At least around patients.

    If a physician doesn't ask the hard questions, or can't say "No" to manipulative tactics, then all the responsibility is the physician's, not the big, bad salespeople. Physicians are far from helpless, given their extensive education, experience, and positions.

    Many people in many professions have to deal with skilled salespeople in their work, and many manage to act responsibly. "The devil made me do it" isn't an excuse.

  • shel

    6/18/2009 6:18:34 PM |

    your blog is getting better all the time. you have a unique angle as a doctor within the mainstream, speaking out against mainstream activities.

    keep this up and you'll be famous.

  • Anonymous

    6/18/2009 7:19:14 PM |

    We also do not see drug reps in our office.

    We do not accept samples and (even before it became illegal) we've never accepted non-educational paraphernalia (clocks, facial tissue, paper clip holders, etc).

    Occasionally pens would make it into circulation at our office, but we would put them in the back, not for patient use, but for staff use.

    We prescribe generics meds whenever possible. We do not carry samples because it adds an unnecessary dimension to the decision making process for the provider; patients are less likely to actually fill their prescription; if they fill it, they're less likely to remain on it due to the increased copay and it would be expensive to administer samples due to the increased workload it creates for support staff (especially patient phone calls inquiring about needing more samples "until they can get their RX filled").

    I worked with a local GI office during a technology upgrade, and in ONE day over a 30 min period during lunch, the doc had to come up from the GI lab to sign the necessary paperwork from FOUR drug reps so that his staff could get lunch (that he didn't even get to enjoy) and so they could leave samples.

    There were FOUR drug reps in the breakroom, standing around waiting for the doc to finish his last scope. FOUR. I went into the breakroom (unaware of what I was about to walk into) to grab a drink and HOLY COW was it intimidating. Four nice looking, well dressed and social 20-somethings waiting around for the doctor.

    They asked who I was (they know EVERYONE in the office, so being an outsider, I was like fresh meat to them I guess!) and I opened with, "I work at another doctors office, but we don't see drug reps, so I'm not used to being ambushed while taking a break! I feel like a celebrity! You'll have to forgive me *smile*"

    They laughed and then proceeded to question why we don't allow reps.

    I explained the aforementioned reasons and one person asked, "how do your patients who don't have much money afford care without free samples?"

    Simple: "We're a family practice office that is open every day of the year. Every Saturday. Every Sunday. Every Holiday. Patients can see us every day of the year and pay their $10 copay rather than incurring the cost of an ER visit. With the money that saves them, they can afford the generic medications we most often prescribe."

    It was quick end to a slightly uncomfortable conversation!

    -JL

  • kris

    6/18/2009 9:19:09 PM |

    i was hopping the you do that. thanks

  • Dr. William Davis

    6/18/2009 9:55:15 PM |

    I believe that the drug reps intentionally prey on vanity--they appeal to the doctor's need to show their knowledge, the need to exert their "alpha male" dominance. And it works.

    Such is human weakness.

  • Ganesh Kumar

    6/19/2009 3:53:53 AM |

    I think Dr Davis is right! I knew pretty women being hired by Citibank worldwide as "Relationship Managers" to get customers to fork out monies on various bank schemes and mutual funds...did not realize this has penetrated even the drug industry! Possibly due to same "string of owners" owning both industry? Just a food for thought!

  • Anonymous

    6/19/2009 5:54:34 AM |

    Although an exaggeration (somewhat) here is a humorous take on this topic from the daily show:

    Dr. Spin, Medicine Woman

    Thanks to Cristin Duren, pharmaceutical rep and Miss Florida 2006, Dan's now on Lipitor, Zyrtec, Nexium, Celebrex and Wellbutrin; also, he's had an erection for over 96 hours.

    http://www.thedailyshow.com/video/index.jhtml?videoId=117138&title=Dr.-Spin,-Medicine-Woman

  • Lee

    6/19/2009 9:31:53 AM |

    My brother used to be a pacemaker sales rep. These reps are usually made more welcome, since they help administer the devices and there are differences between companies' offerings which need explanation. Even so, he said the industry is based on bribery. The bribes are usually offered in the form of paid trips to conferences or sporting events.

    He said some doctors only accept trips to events that they consider professionally legitimate and do not intend to reward the salesman. But the salesman is not disappointed; he knows that he has still caught his fish. It is impossible for the doctor not to feel grateful. Sooner or later, the doctor will give the company's product a trial.

  • Sifter

    6/19/2009 6:35:09 PM |

    C'mon, you never bought a piece of jewerly from that hottie behind the counter? Sex appeal works, for all business, why should Big Pharma be any different?

    I generally agree with most of your criticisms.... my dad is a retired pharmacist, he'd be the first to denounce the bad antics and overpricing of meds, but that's the way it is.

    By the way, my doctor buddy in Glenview used to get cute reps taking him out Friday nights to get his name put on microbrewed beers, not to mention the $300 'dinners' at Hugo's Frog Bar for taking a 1 hour 'interview.'  Better to expose the side effects of Lipitor, etc then to bust some 28 year old for trying to make a living.

  • Dr. William Davis

    6/20/2009 12:30:49 AM |

    Sifter--

    You "c'mon":

    This sounds much like the testimony offered by tobacco industry representatives when asked why they continued to promote cigarette smoking when they had crystal-clear data implicating cancer causation: "Well, I had to pay my mortgage!"

    The ends do NOT justify the means. In my experience, drug industry representatives are a self-serving, money-grubbing lot out to advance their own careers. If they have to sell their souls and compromise their conscience and the health of other people . . .well, the truth be damned.

    I don't buy it.

  • Anonymous

    6/20/2009 3:54:15 AM |

    This excerpt is so true.  I was just on a vacation and met a really attractive young couple who sell pharma.  She was a model and he is former military, just like the article said. LOL

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