Is Cocoa Puffs no longer heart healthy?

Until recently, Cocoa Puffs enjoyed the endorsement of the American Heart Association (AHA) as a heart-healthy food.

For a price, the AHA will allow food manufacturers to affix a heart "check mark" signifying endorsement by the AHA as conforming to some basic "heart healthy" requirements.

Odd thing: The list of breakfast cereals on the check mark program has shrunk dramatically. When I last posted about this, there were around 50-some breakfast cereals, from Cocoa Puffs to Frosted Mini Wheats. Now, the list has been trimmed down to 17:

Berry Burst Cheerios-Triple Berry
Cheerios
Cheerios Crunch
Honey Nut Cheerios
Kashi Heart to Heart Honey Toasted Oat Cereal
Kashi Heart to Heart Oat Flakes & Wild Blueberry Clusters
Kashi Heart to Heart Warm Cinnamon Oat Cereal
Multi Grain Cheerios
Oatmeal Crisp Crunchy Almond
Oatmeal Crisp Hearty Raisin
Quaker Cinnamon Life
Quaker Heart Health
Quaker Life
Quaker Life Maple & Brown Sugar
Quaker Oat Bran
Quaker Oatmeal Squares - Brown Sugar
Quaker Oatmeal Squares - Cinnamon


According to sales material targeted to food manufacturers, the American Heart Association boasts that "The American Heart Association’s heart-check mark is the most recognized and trusted food icon today . . . Eighty-three percent of consumers are aware of the heart-check mark. Sixty-six percent of primary grocery shoppers say the heart-check mark has a strong/moderate influence on their choices when shopping."

So, is Cocoa Puffs no longer heart healthy?

I suspect that agencies like the AHA, the USDA, the American Diabetes Association as starting to understand that they have blundered big time by pushing low-fat, having contributed to the nationwide epidemic of obesity and diabetes, and that it is time to quietly start backpedaling.

While it's a step in the right direction, judging from the above list of breakfast cereal "survivors" of the check mark program, the criteria may have been tightened . . . but not that much.

Comments (17) -

  • Anne

    4/29/2010 3:50:05 AM |

    One step forward, two steps back.

    Chocolate Cheerios are good for the heart. If you don't believe this go here http://www.cheerios.com/ourCereals/ChocolateCheerios/ChocolateCheerios_home.aspx

  • Anonymous

    4/29/2010 6:09:16 AM |

    I had a bowl of bran flakes and checked my blood sugar. 141. Yikes!

  • Myron

    4/29/2010 7:49:24 AM |

    I have been down on wheat family of grains for a long time, but for other reasons than the health consequences tied to peak blood sugar elevations [and consequent hypoglycemic phases].  I'm down on the inflammatory oils and the allergy aspects.

    Have you investigated HEMP SEED?  It is high in protein and packed with good oils.   How does it rate with your diet suggestions?    Would it be good to run some trials?

  • Bryan Rankin

    4/29/2010 3:20:34 PM |

    "they have blundered big time by pushing low-fat ... it is time to quietly start backpedaling."

    They're backpedaling all right, but it's not because they are abandoning the low fat message.  The average consumer is not quite ignorant enough to believe Cocoa Puffs are healthy, and they don't want that 60% that are affected by their check mark to drop.

  • Anonymous

    4/29/2010 9:11:08 PM |

    Just got an AHA solicitation in the mail this week.  Like so many other organizations, they do not act in the best interest of the people they claim to serve.  My money and time are better spent pursuing the more promising preventative practices such as those promoted by TYP.

  • whatsonthemenu

    4/29/2010 11:02:29 PM |

    A colleague eats a Quaker oatmeal square for breakfast every morning.  Among the ingredients listed on the label is partially hydrogenated soybean oil, not enough, apparently, to bump the transfat content above .5 grams, so the nutrition label lists 0 grams of transfat.  No amount of transfat is healthy, yet this product has the AHA seal of approval. I used to eat granola bars when I thought they were healthy.  I read labels and noticed that quite a few use partially hydrogenated oils, including brands that boast of high fiber or Omega 3 content.

  • Lori Miller

    4/30/2010 12:19:48 AM |

    Maybe the people at Cocoa Puffs stopped writing checks. Who needs an endorsement when your product contains wheat, sugar and chocolate and is marketed to kids in an I-want-to-be-my-child's-friend mileau?

  • Larry

    4/30/2010 11:29:12 PM |

    As if these cereals aren't bad enough...
    KFC is selling their fried chicken in Pink "Buckets for the Cure" for Breast Cancer fund raising.
    It left me speechless.
    I've said it before... we're on our own.

    http://www.cnn.com/2010/LIVING/homestyle/04/28/kfc.pink.bucket.campaign/

  • Lynn M.

    5/1/2010 3:35:49 AM |

    The site Ted linked to (www.cerealfacts.org) has a list of Top 10 Cereals by Nutrition Score.  None of those top 10 are on the AHA list of heart-healthy cereals.

  • Venkat

    5/2/2010 11:17:53 PM |

    Dr Davis,

    This question is off the topic. I read your book Track your plaque a month back and had been to AZ heart institute and got my plaque measured.

    I am a Type 2 Diabetic for the past 11 years and am actively low carbing (<30g carbs per day) and 100% grain avoiding since May 2008.

    My calcium score was 0.

    But the staff was not able to say whether the machine they used was EBT/MDCT. They said it is newer than EBT. The machine had GE 64 slice VCT printed on it. Can you confirm if this is the one you are asking people to have it calcium scored?

    I live in Phoenix, AZ and had been to AZ Heart Institute (got the information from "Track your plaque" book).

    Please let me know if I got calcium score done in a machine in which I am supposed to do.

    Thanks for all the help.

    Thanks

    Venkat

  • Ned Kock

    5/3/2010 9:13:38 PM |

    > I had a bowl of bran flakes and checked my blood sugar. 141. Yikes

    It is a great idea to check blood glucose levels after meals, just bear in mind that they can vary rather erratically:

    http://healthcorrelator.blogspot.com/2010/05/blood-glucose-variations-in-normal.html

  • Anonymous

    5/4/2010 9:50:41 PM |

    Oats, oats, oats is the common thread of the "survivors." Either the oat industry is doing an excellent coordinated marketing attack or there is something to the claim that oats are good for cardiovascular health.

  • Anonymous

    5/6/2010 2:36:59 AM |

    I don't eat cereal of any kind. Have no desire to. A much healthier choice altogether would be cottage cheese with fruit or just fruit, scrambled eggs or even bacon cooked extra crispy.

  • Hetal Patel

    11/9/2010 12:25:06 PM |

    There are  thousands of websites which provides information  about  
    how is angioplasty done.
    But dilseindia is one  of the websites where one can get good info about the  angioplasty.

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"Heart Healthy" and other lies

"Heart Healthy" and other lies

"Bankers believe liquidation has run its course and advise purchases."

New York Times headline, Oct 30, 1929, at the start of the Great Depression.






"I did not have sexual relations with that woman, Ms Lewinsky."

Former President Bill Clinton at a Washington Press Conference, 1998.






"The third quarter is going to be great."

Enron CEO, Ken Lay, just before the company reported a $638 million third-quarter loss, triggering the company's collapse.




Should we add the following to the list?


Heart Healthy Bisquick





















Heart Healthy snacks according to the National Heart, Lung, and Blood Institute:

Animal crackers, devil's food cookies, fig and other fruit bars, ginger snaps, graham crackers, vanilla or lemon wafers

Angel food cake or other lowfat cakes

Low fat frozen yogurt, ice milk, fruit ices, sorbet, sherbet

Pudding (make it with fat free or 1% milk), gelatin desserts

Popcorn without butter or oil; pretzels, baked tortilla chips






67% digestible carbohydrates/sugars from corn syrup, sugar, raisins, and honey. Oh, yes . . . and it contains plant sterols.





"Heartzels are a healthy snack alternative for anyone wanting to control fat intake and add fiber to their diet," said Tracy LaRosiliere, a Frito-Lay vice president of marketing. "What better time for Frito-Lay to launch its first heart-healthy snack than during American Heart Month and just in time for Valentine's Day."

The relationship with the American Heart Association and the launch of Rold Gold Heartzels Pretzels is the latest move by Frito-Lay to continue its commitment to offering a wide variety of low-fat and better-for-you snacks nationally, which like the company's assortment of regular chips can be enjoyed as part of a healthy diet and lifestyle.

Comments (7) -

  • Cindy Moore

    1/24/2008 3:02:00 AM |

    Sad....but not surprising.

    I'm on a diet web site that offers recipes. Many are labeled "healthy" or "heart healthy" because they contain less oil, no egg yolks, etc....but they are still using white flour, sugar (sometimes raw! lol)....and offer little more than carbohydrates with a tiny bit of protein and/or fat(often less than 10% total!). But they're "healthy" because they have little or no fat!

    And oh man the commercials about "healthy" whole grains!

  • Red Sphynx

    1/24/2008 4:30:00 PM |

    "Heartzels are a healthy snack alternative for anyone wanting to control fat intake and add fiber to their diet,".  

    Right.  Fiber knocks down total cholesterol.  What effect does it have on dense / fluffy / oxidized subtypes?

  • Anonymous

    1/24/2008 7:36:00 PM |

    Oh man, that would be a dream if Bisquick, with a little maple syrup poured on top, was heart healthy.  If true I'd have the healthiest cardiovascular system in America.

  • Anonymous

    1/25/2008 4:32:00 AM |

    Hi Dr Davis,
    Thought to pass on a cute story  for a chuckle.  Talking about how science can evolve and how all low fat foods were once considered heart healthy but today we are learning that is not the case - this morning my mother received a call from a friend saying that her doctor suggested she begin taking fish oil.  Knowing that my mom is following a heart healthy program, the friend called to ask which fish oil capsules to buy and if there is anything else worth taking.  Mom gave her suggestions of what to purchase and thought that was the end of the conversation.  A few hours later the friend called back to say her husband, an intelligent man as he is a retired University professor but also very much a grizzled guy, said she should not take that "crap" as probably in 5 years from now it will be found to cause prostate cancer.  The friend called to say she bought the suggested items, she was willing to take the risk.

  • wccaguy

    1/26/2008 1:54:00 PM |

    In George Orwell's, 1984,

    "The three slogans of the Party, on display everywhere, are

        * WAR IS PEACE
        * FREEDOM IS SLAVERY
        * IGNORANCE IS STRENGTH"

    Could "Heart Healthy" be added to the list?

    In keeping with times, evidently, the recently appointed Attorney General of the United States hangs a portrait of George Orwell in his office.  Honest.

    http://www.reuters.com/article/politicsNews/
    idUSN2536540620080125

    (paste two lines of link together)

  • Anonymous

    1/27/2008 12:09:00 AM |

    Great article in the New York Times:  http://www.nytimes.com/2008/01/27/opinion/27taubes.html?_r=1&ex=1359090000&en=83d7fc4ab59036ac&ei=5088&partner=rssnyt&emc=rss&oref=slogin

    Shows that the word is getting out.

  • Dr. Davis

    1/27/2008 2:15:00 AM |

    As always, Gary Taubes cuts to the bone and makes clear, concise, no nonsense, and persuasive arguments.

    From this heated discussion, I predict that the number of small LDL particles as measured by NMR will emerge as the explanation behind the lukewarm value of Friedewald (calculated) LDL cholesterol.

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The myth of mild coronary disease

The myth of mild coronary disease

I hear this comment from patients all the time:

"They told me that I had only mild blockages and so I had nothing to worry about."

That's one big lie.

I guess I shouldn't call it a lie. Is it a lie when it comes from ignorance, arrogance, laziness, or greed?

"Mild coronary disease" is usually a label applied to coronary atherosclerotic plaque that is insufficient to block flow. Thus, having a few 20%, 30%, or 40% blockages would be labeled "mild." No stents are (usually) implanted, no bypass surgery performed, and symptoms should not be attributable to the blockages. Thus, "mild."

The problem is that "mild" blockages are no less likely to rupture, the eruptive process that resembles a little volcano spewing lava. Except it's not lava, but the internal contents of atherosclerotic plaque. When these internal contents of plaque gain contact with blood, the coagulation process is set in motion and the artery both clots and constricts. Chest pains and heart attack result.

So, the essential point is not necessarily the amount of blood flow through the artery, but the presence of coronary atherosclerotic plaque. Just having plaque--any amount of plaque--sets the stage to permit plaque rupture.

One thing is clear: The more plaque you have, the greater the risk for rupture. But the quantity of plaque cannot be measured by the "percent blockage." It is measured by the lengthwise extent of plaque, as well as the depth of plaque within the wall. Neither of these risk features for plaque rupture can be gauged by percent blockage.


Coronary atherosclerosis is a diffuse process that involves much of the length of the artery. It is therefore folly to believe that a 15 mm long stent has addressed the disease. This is no more a solution than to replace the faucet in your kitchen in a house with rotting pipes from the basement up.

The message: ANY amount of coronary plaque is reason to engage in a program of prevention--prevention of plaque rupture, prevention of further plaque growth, perhaps even regression (reversal). It is NOT a reason to be complacent and buy into the myth of "mild" coronary disease, the misguided notion that arises from ill-conceived procedural heart disease solutions.


Image courtesy Wikipedia.

Copyright 2008 William Davis, MD

Comments (27) -

  • Octavio Ricchetta

    1/19/2008 6:59:00 PM |

    Did you see the statins article in latest issue of BW? It is a MUST read!

    http://www.businessweek.com/magazine/content/08_04/b4068052092994.htm?chan=magazine+channel_top+stories

  • Anonymous

    1/19/2008 8:10:00 PM |

    I'd make it akin to pregnancy: ya either are or ya aint... no grey areas.  
    could be 9mos, could be 3mos but you're still pregnant.

    Scan and Track yourself...You either have a positive CAC score, lucky dude (or dudette) it's zero. If it's positive then Obliterate that Plaque (S.T.O.P.) with TYP and DR. Davis!

  • Anonymous

    1/19/2008 8:39:00 PM |

    And if you look 3mos pregnant (and you're male) there's a 100% chance you have plaque.
    And if you're female... and NOT pregnant, ditto because central obesity typically indicates Insulin Resistance the strongest plaque builder out there. 70% of the world's population are pre-diabetic or have type 2 diabetes (T2DM) and it's growing everyday.

  • Dr. Davis

    1/19/2008 10:08:00 PM |

    I can't tell you how many people have come to me and told me that a doctor told them statins were "magic" or a virtual "cure" for heart disease. Of course, they are not. They don't even come close.

    Yes, statins do provide a role. In a $26 billion industry, perhaps 20% of that is truly necessary.

  • Dr. Davis

    1/19/2008 10:09:00 PM |

    Well said.

    Maybe I should post a piece called "Are you a pregnant male?"

  • Anonymous

    1/20/2008 7:50:00 PM |

    A little off subject, but any comments on the latest report( I believe from the  Framingham study ) that says low vitamin D levels is a very definite cardiac risk factor ONLY in people with high blood pressure and not at all in anybody else?

  • Dr. Davis

    1/21/2008 1:43:00 AM |

    As with any observational study in which no intervention (e.g., treatment with vitamin D) was made, various factors as predictors of death and heart attack emerge only when powerful effects are likely.

    We see enormous effects from vit D replacement regardless of BP effects. Remember also that there is more to life and health than reduction of cardiovascular disease risk. Vit D also reduces risk of falls/fractures, osteoporosis, various cancers (esp. colon and prostate), reduces blood sugar, inflammatory responses, etc.

  • Anonymous

    1/21/2008 11:20:00 AM |

    I know this is probably not the right place to post this message but I do not know where else to. I live in the UK and I have had 'Track Your Plaque' on order for the past two weeks with Play.com (similar to Amazon). I queried why my order is taking so long and they said that the book is printed on demand. Is this correct ? If so please can you tell me when you are next doing a printing because I really do need the book before the beginning of February when I will be seeing my cardiologist and asking him for a referral for an EBCT scan. I want to go to my appointment armed with 'Track Your Plaque' !

    with kind regards,
    Anne

  • Dr. Davis

    1/21/2008 1:01:00 PM |

    Yes, this far out from its original printing, it is now printed only on demand.

  • Anonymous

    1/21/2008 1:38:00 PM |

    Dear Dr Davis,

    Have you any idea how long it takes to get a copy printed ? I have a bicuspid aortic valve with moderate stenosis and I think it would be a good idea for my cardiologist to refer me for a scan so that we can see why the stenosis is progressing if it is due to calcification of the valve - I don't see what else it could be - but he may take some convincing and I was hoping that if I had the book it would be helpful. If I don't get a referral it will be too expensive for me to pay for myself as an EBCT scan in the UK costs around £500 or $1000.

    with best wishes,
    Anne

  • Dr. Davis

    1/21/2008 1:43:00 PM |

    Hi, Anne-
    Unfortunately, a heart scan will not be very helpful for the question of aortic valve disease. Yes, it can quantify calcium on the valve, but this is not a factor in determining when replacement is necessary, nor does it help track progression, unlike in coronary arteries.

    Be sure to take a look at vitamin D--this is crucial in aortic valve issues.

  • Anonymous

    1/21/2008 2:04:00 PM |

    Dear Dr Davis,

    Oh, I see :-( My cardiologist is doing yearly echocardiograms to determine when to replace the valve, but, from my limited knowledge, I had been thinking that if I knew the exact extent of any calcification on the valve and took all steps necessary to reverse the calcification then I could reverse the progression of the stenosis and never have to have a valve replacement. I have started to take 5000iu of D3 per day yes Smile

    with best wishes,
    Anne

  • wccaguy

    1/21/2008 3:53:00 PM |

    Hi Dr. Davis,

    I have a friend whose wife has mitral valve prolapse.  Would Vitamin D3 supplementation be useful in treating this?

  • g

    1/21/2008 4:13:00 PM |

    anne,

    I bought 8 books -- and they arrived in < 1wk.  Once you read it, you'll want your best friends and family to get onboard too! Smile  No point in being immortal... ALONE.
    Also, if you're considering trackyourplaque.com membership, the TYP book is included!

    g

  • Dr. Davis

    1/21/2008 10:30:00 PM |

    Hi, WC--
    No. Vit D will not have any specific effect on mitral valve prolapse. However, it's still worth taking for all the other benefits, however.

  • trading

    1/22/2008 12:08:00 AM |

    I received a zero score in a coronary artery calcium screening. However, the clinic mailed me a report that had some comments related to mild ectasia of the ascending aorta and subtle calcification involving the descending aorta.  Any thoughts?

  • Dr. Davis

    1/22/2008 12:28:00 AM |

    Then it's likely that high blood pressure, vitamin D deficiency, and some other factors (see lipoproteins) are active issues.

  • trading

    1/22/2008 1:13:00 AM |

    Dr. Davis
    Thank you for the response. I am fascinated by your blog and will follow up on your suggestions.

  • Peter

    1/22/2008 11:20:00 AM |

    wccaguy,

    Re mitral valve prolapse: Is magnesium a factor? Bit of an obscure ref but Mg is pretty non toxic by mouth...

    Peter

  • Stan

    1/22/2008 6:35:00 PM |

    Magnesium depletion seems common also in diabetes.  Could perhaps Mg depletion and it's negative consequences, including valve damage as per Peter's reference, be caused by the excessive carbohydrate consumption as the primary factor?

    Stan (Heretic)

    http://www.chiro.org/nutrition/magnesium.shtml#carbohydrate_metabolism

  • Dr. Davis

    1/22/2008 8:49:00 PM |

    Yes, magnesium depletion can develop on high-carbohydrate diets, and it also aggravtes pre-diabetic tendencies.

    However, while magnesium supplementation can reduce some of the consequences of mitral valve prolapse (such as abnormal heart rhythms), it does not actually protect the valve.

    A bit confusing.

  • Stan

    1/23/2008 3:39:00 PM |

    Dr. Davis wrote:  However, while magnesium supplementation can reduce some of the consequences of mitral valve prolapse (such as abnormal heart rhythms), it does not actually protect the valve.

    Very interesting!  That would suggest that magnesium depletion may be a coincidental marker of something else that is the common cause of both heart damage and magnesium depletion. Much like in the serum cholesterol case, perhaps?

  • Anne

    2/1/2008 3:31:00 PM |

    Dear Dr Davis,

    You wrote: "Unfortunately, a heart scan will not be very helpful for the question of aortic valve disease. Yes, it can quantify calcium on the valve, but this is not a factor in determining when replacement is necessary, nor does it help track progression, unlike in coronary arteries."

    I've just found this article which suggests that the stenosis associated with bicuspid aortic valve can be reversed, and likens the progression of the calcification on the valve to that in atherosclerosis in arterial walls: http://content.onlinejacc.org/cgi/content/full/42/4/593

    Can you comment on this please because if it were true then the strategies employed in Track Your Plaque would work for valves too wouldn't they ?

    with best wishes,
    Anne

  • Dr. Davis

    2/1/2008 8:04:00 PM |

    Anne--

    The review you cite preceded publication of two studies that attempted to affect progression of aortic valve disease using high-dose Lipitor or Crestor. Lipitor had no effect; Crestor, 40 mg per day, did have a small effect.

    Because the Track Your Plaque program does not track aortic valve disease, I cannot say whether or not it has any effects. However, it is probably small to none--with the exception of vitamin D. I have great hopes for vitamin D's effect on slowing or reversing aortic valve disease. We are accumulating an experience with vit D, but it's too preliminary to publish.

  • Anne

    2/4/2008 8:05:00 PM |

    I saw my cardiologist today for my yearly echocardiogram. The pressure gradient across my bicuspid aortic valve has increased from 35mmHg to 38mmHg since last year which my cardiologist said was good....but he's going to refer me for an EBCT scan !  And because I have private health insurance I should be covered.....they don't do EBCT scans under the NHS here in the UK so I'm really lucky Smile

    all the best,
    Anne

  • Anne

    2/27/2008 4:38:00 PM |

    Dear Dr Davis,

    I had the results of my scan today. There's no calcification in the coronary arteries Smile But calcification showed up on the bicuspid aortic valve. My cardiologist said there's nothing I can do about that because of the turbulent blood flow, but I'm determined that I will be able to halt the calcification or reverse it and I will be watching your blog for anything you write about aortic valve disease, especially when you write about your work with vitamin D and aortic valves. I'm currently taking 4000iu D3.

    with best wishes,
    Anne

  • buy jeans

    11/3/2010 6:36:49 PM |

    Coronary atherosclerosis is a diffuse process that involves much of the length of the artery. It is therefore folly to believe that a 15 mm long stent has addressed the disease. This is no more a solution than to replace the faucet in your kitchen in a house with rotting pipes from the basement up.

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